In today's episode, I'm going to help you to NAIL your business messaging.
First and foremost, I want to make it clear that your messaging is NOT your copy.
It's not ONE certain piece of copy, or ONE way of writing an offer, a sales page or an email.
It's formed by written content, video content, and the message that your brand gives off. It's the message that you have to share with your audience in its entirety.
We need to make sure that when we think about your business messaging, we're not just thinking about writing an offer on social media, and then someone buying from you.
We're talking about the way you speak in sales conversations, the type of questions that you ask, the webinars that you facilitate, and the intellectual property that's inside working with you that really puts what you have to offer into a meaningful process.
All of that forms part of your messaging ecosystem.
So how do you nail that entire ecosystem?
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