In today's Q&A episode, we have a question from Shannon about whether you can have multiple niches.
This is a very consistent and common question that I get asked, so I definitely want to make sure I give you a full explanation of my answer.
Our question today comes from the amazing Shannon from Welcome Lasting Love. You can find her on Instagram at @welcomelastinglove or on her website welcomelastinglove.com.
Shannon says:
"I have a question. I know a strong niche is the most important thing - I have a strong niche and I know what I am doing in my business. However, I am excited about 2 other niches also! Would you suggest I establish myself fully in the first niche before also putting energy into the others?"
Show notes in full are at: tashcorbin.com/267
Follow Tash on Facebook: facebook.com/tashcorbincoaching
Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde
In today's episode, I'm going to share with you how to brand yourself.
No, I'm not talking about tattoos, but rather how to bring YOU forward in your brand, and brand as yourself because you are the most important asset in your business.
Regardless of whether you are a personal brand (ie. your business name is your name) or not, I think that this is a really important conversation for us to have.
At the end of the day, the most important factor that makes me want to create this podcast episode is that humans are craving connection with other humans. This is especially prominent in our buying experiences - we want to buy from other humans.
Never before have we seen so many advertisements on TV and on social media that dial up the whole human-to-human connection.
Banks want to reassure you that you'll be able to speak to a human, not to a machine. Soooo many businesses are moving away from automated processes and creating that deep human-to-human connection.
Regardless of whether you decide to brand your business as your name or not, YOU are the most important asset in your business. YOU are the human face of your business, the human element in your business, and the human that we (as your audience) can connect to all of the time in your business.
When I say all of the time, I mean that you are the underlying human element of your business - whether you are the person speaking to someone or not on your help desk, or whether you are the person replying to direct messages or not.
Ultimately, YOU are the person who started this business, and YOU are the person behind this business.
Show notes in full are at: tashcorbin.com/266
Follow Tash on Facebook: facebook.com/tashcorbincoaching
Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde
In today's episode, I'm going to share with you how to take your side-hustle to your full time business.
We've got some milestones to look out for, and some strategies to implement. It's going to be super juicy!
If you've got a side-hustle, the big dream for most people is to eventually let go of the job and move into it as your full time business.
When I say full time, I mean your main source of income, not necessarily that you're working 50 hours a week.
Let's remember that you generally don't start a business to make yourself work really hard and be a mean boss to yourself.
Ultimately, for most people with a side-hustle, the dream is to be able to let go of the day job (or whatever else you'd like to call it), and focus on your business as your core income source.
It is such a dream, and it's such an amazing thing to be able to do...
But what are the milestones that you need to achieve to feel like you're ready to make that leap? And how do you get to those milestones faster?
Show notes in full are at: tashcorbin.com/265
Follow Tash on Facebook: facebook.com/tashcorbincoaching
Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde
In today's episode of the podcast, I'm going to be giving you my top three competitor research tips.
If you've been thinking that you may need to look into some of your competitors, keep an eye on the competition and see what's going on, then this is going to be a great episode for you.
I think my advice might be a little bit unexpected as well...
Show notes in full are at: tashcorbin.com/264
Follow Tash on Facebook: facebook.com/tashcorbincoaching
Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde
In today's special Spotlight episode of the Heart-Centred Business Podcast, I'm interviewing the one and only Zach Spuckler about low-ticket offers.
Zach has been a speaker at both of our Heart-Centred Business Conferences in Australia, and he's also been on the podcast several times.
I adore Zach and love that he's so disruptive and such a maverick in the online business world.
In this episode, Zack and I talk about pricing elitism and privilege, what some of the big marketers are forgetting when they say that a $5,000 client is way better than a $500 client, and also a few other ways that we are both being rebels and mavericks in the online business world.
If you are a little bit frustrated with hearing the same message over and over again from every single marketing person, I think you're going to find this interview particularly compelling.
Show notes in full are at: tashcorbin.com/263
Follow Tash on Facebook: facebook.com/tashcorbincoaching
Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde
In today's episode, I'm going to help you get your best return on investment from attending a virtual conference.
I do have a little ulterior motive for sharing this, in particular, this week, because we are just a few days out from the Heart-Centred Virtual Business Conference. Regardless of whether it's the Heart-Centred Conference that you're going to, or any virtual conference or summit, this episode of the podcast is going to help you to maximise the return on investment that you get from putting your time and money into going to a virtual conference.
If you've got some online events that you're going to be attending this year, this is going to be a very helpful episode for you.
Show notes in full are at: tashcorbin.com/262
Follow Tash on Facebook: facebook.com/tashcorbincoaching
Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde