In today's episode, I'm going to share with you how to brand yourself.
No, I'm not talking about tattoos, but rather how to bring YOU forward in your brand, and brand as yourself because you are the most important asset in your business.
Regardless of whether you are a personal brand (ie. your business name is your name) or not, I think that this is a really important conversation for us to have.
At the end of the day, the most important factor that makes me want to create this podcast episode is that humans are craving connection with other humans. This is especially prominent in our buying experiences - we want to buy from other humans.
Never before have we seen so many advertisements on TV and on social media that dial up the whole human-to-human connection.
Banks want to reassure you that you'll be able to speak to a human, not to a machine. Soooo many businesses are moving away from automated processes and creating that deep human-to-human connection.
Regardless of whether you decide to brand your business as your name or not, YOU are the most important asset in your business. YOU are the human face of your business, the human element in your business, and the human that we (as your audience) can connect to all of the time in your business.
When I say all of the time, I mean that you are the underlying human element of your business - whether you are the person speaking to someone or not on your help desk, or whether you are the person replying to direct messages or not.
Ultimately, YOU are the person who started this business, and YOU are the person behind this business.
Show notes in full are at: tashcorbin.com/266
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