In today's episode, I'm going to share with you my five biggest lessons from having a million-dollar program. (That's right! The Take Off program has now achieved over a million dollars in sales which completely blows my mind!)
I wanted to do this episode to share with you some of the insights that I have gained from having a program like Take Off.
I also have a very special opportunity for you at the end of this episode, so make sure you don't miss that!
Show notes in full are at: tashcorbin.com/271
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Today I'm going to share with you the speaking gigs that will grow your business.
This will ensure that you don't waste time on speaking gigs that aren't necessarily going to take your business forward, and instead, you know where to focus your energy and attention.
I'm going to share with you the number one type of speaking gig that grows my business AND gets me the most income. Every. Single. Time.
As a speaker and someone who loves teaching people, I looooove being able to jump on stage and be a speaker.
I am someone who adores the opportunity to present something, hold space in a room, and be on stage.
I love, love, LOVE speaking!
For a lot of people when they're building their business, they see speaking as one of the most important avenues to business growth - being seen as an expert, developing their teachings and all sorts of different parts of their business growth.
Show notes in full are at: tashcorbin.com/270
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In today's episode, I'm going to walk you through how to sell using Facebook Messenger marketing.
Whether you use Facebook Messenger, Instagram messenger, Twitter, emails, or any other platform, selling by one-to-one written communications is so hot as a business strategy right now.
It's a little bit hilarious to me that this is so hot right now, because I have been using this strategy in my business since I started in 2013. If you've been following me for a little while, you'll know that one of the most powerful things that I believe you can do in the sales process is be available.
By having that high connection opportunity to discuss your potential offers with your potential clients, you are able to tailor what you recommend to their specific needs, and it sends your conversion rates through the roof.
This is the ultimate in one-to-one selling without needing to jump onto calls with people all the time.
Show notes in full are at: tashcorbin.com/269
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In today's episode, we're going to discuss the five signs that you are holding yourself back.
These are going to be a little bit out of left field in some cases. I wanted to look for some of those signs where maybe you think there's a good reason for that behaviour, but it actually could also be a sign that you're holding yourself back.
If you are feeling like no matter what you try or no matter what you do at the moment, things just aren't necessarily working or clicking, then this is going to be a really juicy episode for you.
Before we begin today's episode, I want to say that you (my audience) are very self-aware. You're also very good at taking responsibility for your behaviour in your business.
I love working with the audience that I work with, because those people who are naturally drawn to my work and who seem to be part of our community, are people who do have quite a lot of self-awareness about how their mindset and how their behaviours impact on their outcome.
I don't see a lot of blaming in my audience (ie. blaming the system, world, marketing, etc.).
The difference between a question that's not helpful and a question that is helpful, from my perspective, is when the question goes from being: 'Will I or won't I?' to 'How can I?'
A lot of people come to me and they're not just asking me why their business doesn't work, they're saying exactly what they've done that isn't working, what ideas they have of things to do instead, and then they go for it.
The question isn't about whether you'll have a business or not, the question is HOW do you get the business to work? How do you get your marketing to work? How do you jump in and get the right followers?
I love that about this audience. That's why I don't want this particular episode of the podcast to feel like it's condescending or telling you that the problem is your mindset and everything else is going to be totally fine.
Ultimately, I believe it takes a great combination of mindset and energetic practices that will help support you to move forward through this epic personal development journey that is starting a business, as well as some really powerful strategies that are aligned, driven by consent, and that feel like they are connecting with and converting the right people into your paying clients.
That being said, I can also see for some people where we might get fixated that the problem is the strategy, but actually, from an external perspective, I can see people are also making decisions that are holding them back from actually thriving.
That's what I want this episode to be about - looking for those clues, that maybe it's not just a strategy issue, maybe there's also a little bit of a mindset thing showing up here. Or looking at what actions and behaviours could give you a clue that maybe you're holding yourself back, and there's something further to explore. It's not just a strategy issue.
They are the five signs that I'm focused on today. Let's dive into those!
Show notes in full are at: tashcorbin.com/268
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In today's Q&A episode, we have a question from Shannon about whether you can have multiple niches.
This is a very consistent and common question that I get asked, so I definitely want to make sure I give you a full explanation of my answer.
Our question today comes from the amazing Shannon from Welcome Lasting Love. You can find her on Instagram at @welcomelastinglove or on her website welcomelastinglove.com.
Shannon says:
"I have a question. I know a strong niche is the most important thing - I have a strong niche and I know what I am doing in my business. However, I am excited about 2 other niches also! Would you suggest I establish myself fully in the first niche before also putting energy into the others?"
Show notes in full are at: tashcorbin.com/267
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In today's episode, I'm going to share with you how to brand yourself.
No, I'm not talking about tattoos, but rather how to bring YOU forward in your brand, and brand as yourself because you are the most important asset in your business.
Regardless of whether you are a personal brand (ie. your business name is your name) or not, I think that this is a really important conversation for us to have.
At the end of the day, the most important factor that makes me want to create this podcast episode is that humans are craving connection with other humans. This is especially prominent in our buying experiences - we want to buy from other humans.
Never before have we seen so many advertisements on TV and on social media that dial up the whole human-to-human connection.
Banks want to reassure you that you'll be able to speak to a human, not to a machine. Soooo many businesses are moving away from automated processes and creating that deep human-to-human connection.
Regardless of whether you decide to brand your business as your name or not, YOU are the most important asset in your business. YOU are the human face of your business, the human element in your business, and the human that we (as your audience) can connect to all of the time in your business.
When I say all of the time, I mean that you are the underlying human element of your business - whether you are the person speaking to someone or not on your help desk, or whether you are the person replying to direct messages or not.
Ultimately, YOU are the person who started this business, and YOU are the person behind this business.
Show notes in full are at: tashcorbin.com/266
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In today's episode, I'm going to share with you how to take your side-hustle to your full time business.
We've got some milestones to look out for, and some strategies to implement. It's going to be super juicy!
If you've got a side-hustle, the big dream for most people is to eventually let go of the job and move into it as your full time business.
When I say full time, I mean your main source of income, not necessarily that you're working 50 hours a week.
Let's remember that you generally don't start a business to make yourself work really hard and be a mean boss to yourself.
Ultimately, for most people with a side-hustle, the dream is to be able to let go of the day job (or whatever else you'd like to call it), and focus on your business as your core income source.
It is such a dream, and it's such an amazing thing to be able to do...
But what are the milestones that you need to achieve to feel like you're ready to make that leap? And how do you get to those milestones faster?
Show notes in full are at: tashcorbin.com/265
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In today's episode of the podcast, I'm going to be giving you my top three competitor research tips.
If you've been thinking that you may need to look into some of your competitors, keep an eye on the competition and see what's going on, then this is going to be a great episode for you.
I think my advice might be a little bit unexpected as well...
Show notes in full are at: tashcorbin.com/264
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In today's special Spotlight episode of the Heart-Centred Business Podcast, I'm interviewing the one and only Zach Spuckler about low-ticket offers.
Zach has been a speaker at both of our Heart-Centred Business Conferences in Australia, and he's also been on the podcast several times.
I adore Zach and love that he's so disruptive and such a maverick in the online business world.
In this episode, Zack and I talk about pricing elitism and privilege, what some of the big marketers are forgetting when they say that a $5,000 client is way better than a $500 client, and also a few other ways that we are both being rebels and mavericks in the online business world.
If you are a little bit frustrated with hearing the same message over and over again from every single marketing person, I think you're going to find this interview particularly compelling.
Show notes in full are at: tashcorbin.com/263
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In today's episode, I'm going to help you get your best return on investment from attending a virtual conference.
I do have a little ulterior motive for sharing this, in particular, this week, because we are just a few days out from the Heart-Centred Virtual Business Conference. Regardless of whether it's the Heart-Centred Conference that you're going to, or any virtual conference or summit, this episode of the podcast is going to help you to maximise the return on investment that you get from putting your time and money into going to a virtual conference.
If you've got some online events that you're going to be attending this year, this is going to be a very helpful episode for you.
Show notes in full are at: tashcorbin.com/262
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It's time for another Q&A episode of the Heart-Centred Business Podcast!
Today we're talking about creating multiple income streams and using evergreen funnels.
I'm so excited to talk about this one, it's an amazing question from an amazing lady.
Today's question comes from Romina Cavagnola. You can find her at rominacavagnola.com and on Instagram she's @alchemyofalignment.
Romina's question is:
"I've been wondering how I can go about identifying the elements of my work that can be turned into evergreen courses (I'm a writer and content creation coach) and what other ways I can start to build multiple income streams that are relevant to my work. Thank you!"
You are so welcome Romina - I'm really excited for us to have this conversation.
Show notes in full are at: tashcorbin.com/261
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"Every womxn can become a bold and powerful voice in her industry if she chooses. It's up to us to claim our space."
- Suz Chadwick
In this Spotlight episode of the podcast, I'm interviewing the amazing Suz Chadwick.
For those of you who attended the 2020 Virtual Business Conference, you will recognise Suz and her amazing voice, as well as her vibrant personality and bold brand.
Suz is a business and branding strategist, and today we're going to talk about building yourself as a speaker.
Suz is definitely one of the people that I look up to as a go-to speaker in the industry. She's always on stage and I absolutely love and adore the advice that she has for us today on how YOU can be seen as a go-to speaker, as well as how you can get started in being a paid speaker.
Show notes in full are at: tashcorbin.com/260
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Today I'm going to share with you how I create podcasts - from idea all the way through to income generation.
If you've been thinking about starting a podcast or you'd like some tips on how to improve your consistency of getting juicy content out to your audience and making sure that it does its job in terms of income generation, then this is going to be a super helpful episode for you.
In this episode, I'm inviting you to come a little bit behind the scenes and see how this podcast happens.
Not only how it happens and how I get it all out there, but also how it does its job of income generation for my business.
I'm going to dive into:
Show notes in full are at: tashcorbin.com/259
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"Connection over perfection." - Emily Osmond
This episode of the Heart-Centred Business podcast is a very special Spotlight interview with the amazing Emily Osmond!
Emily is my go-to guru when it comes to all things Instagram... and she could be yours too! She is one of the speakers at the Heart-Centred Virtual Business Conference that's happening in March 2021, so make sure you go get your ticket.
In this interview, Emily and I talk about all things Instagram, why it can be such a powerful connection tool for your business, and some of the things that you DON'T need to do when it comes to growing your business on Instagram.
Emily also talks about her amazing free webinar coming up, How to turn Instagram into the sales engine for your business. You can sign up at emilyosmond.com/free.
Show notes in full are at: tashcorbin.com/258
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In today's episode, we're going to answer the question: should I be focused on my short-term goals or my long-term goals?
The answer may be a little different to what you are expecting!
When it comes to growing your business, setting goals and focusing on them, there are so many options for us. It can be quite confusing to know what types of goals to be setting, and what types of goals to be focused on.
Show notes in full are at: tashcorbin.com/257
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In today's episode, we're going to talk about the four mindset blocks that are slowing down the growth of your business.
Whether you're aware of it or not, chances are your business is being impacted by these mindset blocks!
If you feel like there's an invisible force that might be stopping you from getting the results that you feel like you should be achieving with the level of activity and attention that you're giving your business, then this is going to be a really juicy episode for you.
I'm also going to be sharing with you how you can get one of my most amazing courses to help you combine both mindset and marketing strategy for 80% OFF.
This offer is time-limited so make sure you get it before the 20th of February! All details can be found in the show notes of today's episode.
Show notes in full are at: tashcorbin.com/256
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In today's episode, I'm going to help you build your email list from scratch.
This is a very consistent question that I get asked about in the online space, so I wanted to break it down into a step-by-step process.
Whether you've got no mailing list whatsoever, or you've been trying to build it for a while but it just doesn't seem to be getting any momentum, this is going to be a really helpful episode for you.
We know that having a mailing list is a very critical element of growing an online business.
It's the asset that you own in terms of audience. You could lose your Facebook audience in the blink of an eye. The platform that you love building your audience on may disappear. But when you have a mailing list, that mailing list is actually an asset that you have in your business.
You want to make sure that forms a core part of your online business strategy.
I love having a mailing list, and I love sending emails out to my mailing list consistently. It's such a high connection opportunity to have a conversation, dive into someone's inbox and give them some really juicy value consistently.
It's the main way that I distribute this podcast every single week. I encourage my mailing list to reply to me and I LOVE getting replies to my emails.
Due to the high level of engagement and the high level of connection that I have with my mailing list, it is still my number one core foundation of any launch or promotion strategy.
Having a mailing list, and particularly having a mailing list that grows over time and that you're consistently nurturing, is going to be a really powerful part of any online business strategy.
If it's something that you want to be focusing on in 2021, what do you need to do in order to build that email list (especially if you're starting from scratch)?
Show notes in full: tashcorbin.com/255
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It's time for another Q&A episode of the podcast! Today I'm answering Andrea's question about whether or not it's possible to niche too narrowly.
Can your niche be too small? Can you niche too far?
If this is something you're worried about or you're still experiencing some niche resistance, this is going to be a super helpful episode for you.
A big thank you to Andrea Jordan for this question for today's podcast episode. You can find out more about Andrea and her amazing services over at learndiscoverbefree.com.
Andrea is a business strategist and systems expert, and can help you make your business run smoother and more easily.
Andrea asks:
"Can you niche too far? Meaning is it possible to restrict your niche so much that your business is no longer sustainable? Are there warning signs that you may have gone too far?"
This is a fabulous question Andrea, and it's definitely something that I've encountered in a lot of my client work, and particularly in the Take Off program.
Show notes in full are at: tashcorbin.com/254
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In today's episode, I'm going to help you map your unique client attraction process and also see where it may be imbalanced and where it may be letting you down.
If you want to make attracting and converting your ideal clients simpler and easier, this is going to be a super juicy episode just for you.
I don't want to scare you off by using the word 'process' or 'system', but that is exactly what we are going to be working on in today's episode of the podcast.
We can get very overwhelmed by the words 'process' or 'system', but in essence, all this is, is the step by step process through which you bring in and convert your ideal clients into paying customers.
It's a very sexy process for us to be focused on, and hopefully the fact that it's going to help you grow your business is enough for you to overcome any resistance that you might have to implementing systems or processes.
Big newsflash for you here: Regardless of whether you do it as a system or process, you already have a client attraction process. Regardless of whether you call it that, regardless of what you decide goes into it or where you're focusing your energy and attention, if you are online trying to get clients and you're doing things to achieve that, then you already have a client attraction process.
The problem is that if you don't analyse it and look at it strategically, you could potentially be missing elements or focusing your energy and attention on parts of that process that are not the most important priority for you right now.
What we're going to do today is actually break down what a detailed client attraction process might look like.
I want to invite you to get out a pen and paper and take some notes on what activities you do at each stage of this process.
Show notes in full are at: https://tashcorbin.com/253
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In today's episode, we're going to be talking about being totally OVER Facebook groups.
If you're over Facebook groups - if you're done with it and you just can't get it working for you - you are going to find this episode super helpful.
If you've been in Facebook groups quite consistently - you've tried to promote your business, grow an audience, connect with people and get some sales - but you're feeling so frustrated with it - you feel it's too hard, it's too much work and it's not going to happen - I want you to know that you are not alone.
I think every entrepreneur who ever discovers Facebook groups as a potential platform for making sales goes through the process of being really excited, and then maybe finding that it's either too much work or there just aren't enough results in order to justify the work that goes into being known in Facebook groups.
Here's the thing (and it might be a tough thing for you to hear): Generally, if you are having trouble getting a platform to be effective for you to make sales for your business, the problem is not the platform.
Show notes in full are at: https://tashcorbin.com/252
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